The success of most sports teams and good businesses will tell you that they owe their success to one thing: good communication. It’s essential to making sure what you’re offering and what your organization is thinking and feeling is on the same page.
Most businessmen will know how to write a good formal e-mail and your run-of-the-mill MBA graduate will know how to address a shareholder, but how many will actually know what’s the best way to visually communicate what you and your business stand for? Communicating the right way consistently is always going to be a challenge but the right people create the right things and that make an effective difference. To create this kind of impact is where a graphic designer is needed.
We’re going to give you 4 signs and reasons your company will soon be putting up a listing saying, ‘Graphic Designer Needed’ Whether you’re looking to hire a freelance graphic designer for graphic designer work or a full-time designer; you’re going to want to remember these tips.
1.) Good creative graphic designers research differently from businessmen.
You probably know what your competition does and how great or terrible their revenue is but if you were asked to state how are they represented visually and why they chose that style, you’ll be at a loss. A graphic designer researches the visual communication your competition uses to state their offerings and stand out from the crowd. Accordingly, when they begin creating something for you, it will something that your intended audience is desires to be delighted with your company.
2.) Your ideas aren’t as good because you don’t think the way a graphic designer does.
You may doodle a bit here and there but do you really think you’re qualified to make a company logo? Could you use designing software to make a design that is understood in milliseconds? Most probably, no. When you are looking at graphic designer work or graphic designer portfolios, there’s a good chance that is the moment you will realise their capabilities and how you can’t think the same way. When you hire somebody to help you with visual communication, he or she will understand the finer nuances of translating your company values into a visual language effectively across all your communication.
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3.) Their consistency adds to audience memorability.
Look at the projects a graphic designer has been a part of, you’ll find a visual consistency in their work because they know that’s what allows the human brain to easily recognise and remember your business. Even if you are communicating to other businesses, a consistent visual tone ensured by a graphic designer will take you far. Think of some of the best brands in the world and the marketing material they create. Whether it’s a business card, an e-mail signature or even a festive greeting, a creative graphic designer is going to make it work in a way that you can’t think of. It’s not just us who say this, you’ll find these articles from Artisan and LinkedIn stress the importance of consistency.
4.) Elevates your company and strikes a needed balance.
The human brain processes visual information much faster than it processes verbal information. In this video by designer Chip Kidd, he explains how important it is to balance clarity and mystery for communicating effectively.
Having a graphic designer who can make people look twice and smile at your communication in invaluable. When looking at graphic designers portfolios, keep the audience you need to communicate to in mind. If you know your audience well, the work your graphic designer is going to make will go beyond simple memorability and turn into more business via your audience recommending you to potential clients and customers.
There can never be enough jobs for graphic designers made available. Hiring a graphic designer is easier than ever with IndieFolio Assist, the best way to get a graphic designer from the biggest pool of talent in the country. Or check out our Jobs page to see the companies that require graphic designers among various other professions for creative people.
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