BananaBandy is now Indiefolio
Our only security is our ability to change – John C. Lilly
Effective today, we are pleased to announce that will be changing our brand name from BananaBandy to IndieFolio. Other than the name, the only thing that changes is our logo and not one other thing. Our desire to serve as an end-to-end platform for all creatives remain the same and our efforts to achieve that increase every single day.
Why the name change?
To be honest, we loved BananaBandy and to let go of the name was an extremely tough decision for us. However, due to business and legal reasons, it made very little sense to hold onto it. As a name, BananaBandy was extremely captivating and served to be a great ice-breaker for any introductory meeting or conversation. But, we realized that the more reach we got, the less feasible it became to explain everyone the rationale behind the name.
What does the new name signify?
As we set out to rename & rebrand, we knew that we wanted to incorporate a key element of any artist’s life and work into our new name. And what represents any creative professional better than his/her portfolio. IndieFolio is a mixture of Independent & Portfolio. It showcases our belief that the portfolio is the single most important thing in the artillery of any creative professional and that recruitment via instant portfolio access is the way to go, if the hiring process needs to be made faster and cheaper.
As far as our logo is concerned, we have decided to keep our colour scheme similar to the previous logo to retain the identity. The logo, other than featuring our initial “IF”, also depicts the setup that you are likely to see at any portfolio showcase or design graduation show.
Where do we stand currently and what does the future hold for us?
The name change is the first of many steps that we’ be taking over the next few months in our quest to be a go-to platform for any creative requirement in the country. Currently, we’re the biggest market network for creative professionals in India. We have over 15000 professionals, covering all forms of creative and visual fields such as graphic design, spatial design, fashion design, content writing, illustration, etc. Our services have also been used by 800+ companies which includes names such as Microsoft India, Ola Cabs, Ogilvy&Mather, CouponDunia, Nearbuy, etc.
The primary motive behind the platform yet remains to create value, monetary or intrinsic, for the millions of creatives in India. We look forward to your continued love and support in this journey.
Kavan and Shashank,
IndieFolio (previously BananaBandy).