Evolution of the Search Engine Giant’s Logo over the Years

Google is constantly evolving and today they have taken a big leap in their look and feel as its newest evolution is a new logo! Just a month after a major restructuring of the company, Google is updating its image as well. The new logo is still a wordmark, but now with a sans-serif typeface. The colors are also softer than they used to be which makes it a lot more modern and playful.

Google describes the change as:

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

 

So let’s chart Google’s different logos right from their inception to their latest iteration which was launched today!

And now on September 1, 2015, Google has evolved and created their newest logo:

Source: Google