Here is the latest BananaBandy under the Spotlight, the multi-talented Tanay Hattimare. Being a designer, writer and photographer, Tanay Hattimare’s research and visualization skills along with his design sense are top notch.

After completing a course in “Film making(Animation)” six years ago, he began to explore his growing interest in the field of photography. He caught onto photography instantly. Tanay believes that photography has helped him develop patience and unleash himself to feel the power of freedom and expression.

Regretting over something that did not work in past will only keep you away from the success in future.

Tanay Hattimare restaurant project
A few snapshots from a recent restaurant project (Nautanki, Ahmedabad) that he worked on.

Tanay believes that there are two decisive moments in his life till date that have played a significant role in his career. The first being when he left his job as an administrator to be a freelance photographer. The second one  was he being offered to join Threedot Designs as a Graphic Designer, and he decided to accept it. The saying that comes to his mind thinking about those moments is:

A man cannot discover new oceans unless he has the courage to lose sight of the shore.

Tanay Hattimare quike new brand design packaging facelift
This is a packshot from a recently concluded packaging for a Mobile Repair Company ‘QUIK-e’. He worked towards giving a complete facelift to the brand with a new fresh FMCG look.

Though every project needs a unique approach, Tanay Hattimare believes that the “process” holds the key to the functioning of every project. The process makes communication smoother and helps the artist create the required output much quicker.

While I try to keep the process very simple, I primarily try to gather and work on few basic aspects in all my projects – Getting the brief with as much detail as  possible, understanding the goal and target audience, showcasing possible pathways to achieve the goal & creating that pathway in sync with the requirement of the project.

Tanay Hattimare dr. toddler branding design
This was a website design created for a company that deals in baby foods named ‘Dr. Toddler.’

 

Tanay Hattimare believes that no matter what field one is in, having formal education always helps and this fact doesn’t change in the field of arts. To add to this he says that formal education in arts helps artists develop a better understanding of both: the mediums that they are working on as well as the tools that they are working with.  He believes that everything learnt helps, directly or indirectly whether we realise it or not. A formal art education also helps us absorb and learn about the culture of the field and its history.

However, formal education alone should not be the decisive factor in gauging the potential of an artist. At the end of the day, it is the work that speaks more than anything else.

Tanay Hattimare kerela project trip
Some of the photographs from my ‘Travel photography’ bag – These photographs were taken during my trip to Kerala.

Talking about ‘Arts’… we as Indians are not taking enough from our culture. We have so much in our culture to draw inspiration from and we should also focus on our culture & history too. Development of a community in which the industry experts get to know new generation talent and vice versa, will really take us ahead by leaps and bounds.

 

QUICK QUESTIONS:

Name your favourite movie from all time?

The Bang Bang Club (2010)

Your Favourite Hexadecimal Colour Code?

#EF4050

Favourite Font?

Frutiger

What’s the most annoying cliché in art that you’ve observed?

A client negotiates by promising you more work in future

Which is the coolest project that you’ve seen on BananaBandy?

Lactoman by Rahul Chandh, Maharashtra

If you were not an artist then what would you be?

Research Analyst

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