There are many people who can give you a good experience. You encounter them on a regular basis. Think about who a bank teller who processes your forms or who fills the fuel in your vehicle. However, how can you deliver the joy of the same experience if you can’t have a person be there? How can the pleasure of that kind of service still be present?
Enter Fractal Ink Design Studio linked by isobar, they custom build experiences in response to personal needs in this hugely connected and ever changing digital world. Being platform and device agnostic, the UX/ UI design that Fractal Ink delivers engages customers, builds brand loyalty and tries to make a positive impact on business toplines.
Last year, Fractal Ink became what it’s known as today; Fractal Ink Design Studio linked by isobar. It’s now a part of the Dentsu Aegis Network or DAN which adds their UI/UX expertise to their list of design communication resources.
Have a look through the work they’ve done and their client list. They’re trusted by some of the biggest names out there to create interfaces and experiences that blend technology with design. We are definitely excited to have them do a MasterClass with us soon. Registrations are still open here.
Something that Tanay Kumar, the CEO and Co-Founder, said in an interview with LBB is a fantastic observation, “Design thinking as a term is today part and parcel of every industry. Although the basic rules and process of design has not undergone any major change, its importance in people’s mind has grown exponentially.”
Or how about this one, “India as a country completely skipped the generation of laptops and computers. For more than 70% of the population, mobile is their first encounter of a connected experience. There were no patterns of browsing or learning from big screen world which could have been considered while designing experiences for mobile, unlike the west where there was a whole lot of unlearning required to get people accept mobile as their primary experience.”
If you’re in Mumbai and free to come down to Khar on Saturday, the 22nd of July, come to Antisocial, we’ll be hosting Tanay Kumar and Priyanka Agrawal as they take us through a session on Storyboarding and Conceptualising.
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