Landing pages are crucial for any online business. They majorly affect conversions and a well designed landing page can do wonders for a business. Knowing this, companies invest a lot to craft the best experience for a visitor.
We asked a few UX/UI designers to share three of their favorite landing pages and why they like them.
Saptarshi Prakash
Lead Product Designer – Swiggy
Ather:
Why Ather? The main reason is, it is to the point. The website starts with the picture of a Bike and in the very next scroll, it shouts out loud that it is NOT ‘just another bike/e-bike’ manufacturer. It does incredible story-telling which answers almost every question/doubt the user may have in mind. Also, it has just the right amount of delightful elements to keep the user engaged.
Blink Watch:
The landing page is simple and intriguing. They are, after all, a smartwatch maker – Nothing incredibly innovative. They do not say/brag anything about their product on the homepage. It is just a photo of the watch, the screen of which lights up when one scrolls. Yet, it makes the user intrigued to find out more. I am curious to know the drop-off numbers from this page.
Marchtee:
The core reason why it is my favorite website is it’s Photography. This is an unconventional take on fashion e-commerce. They make simple, single colored premium cotton t-shirts (and sell them at a premium price too.) They have captured the true essence of an urban, upmarket and niche lifestyle (their target audience) with their photography, which you can connect with. They have done a good job at convincing you to buy a tee at Rs. 1500 when you have the option of buying similar tees at 1/3 the price.
Kavan Antani
Co-founder and CEO – IndieFolio
RazorPay :
RazorPay’s landing page is visually beautiful plus very well engineered to give a great user experience. The first spread is clear with short + simple messaging and one clear CTA. It’s probably got the best version of a “demo” I’ve recently seen. The demo perfectly shows you what the actual product will do. I love how each spread is separated by diagonals, it keeps the flow interesting!
Practo:
The amount of information on this landing page is crazy! However, the beautiful visual design does not let it overwhelm you. I especially love the first spread where you see a search bar which auto-detects your location and gives you common searches to make it easier for you to input. The below bar neatly tells you about everything else you can do with Practo. Finally, they wrap this with a beautiful illustration in shades of Royal blue.
PayTm:
Again a good example of handling lot of information is PayTm. I believe PayTm’s landing page navigation is done extremely well. The first spread itself is divided into many sub sections with crisp line icons telling you what all things are available. Without even going further down, the first spread would be catering to most of the needs of a user. Each input is customized depending on the service PayTm is offering which makes it very simple for anyone to get what they want quickly.
Nikunj Ladani
Head of Product and Design – Houm Tech
Indian Type Foundry:
Indian Type Foundry gives the viewer the best experience. Moreover, it has smooth navigation and crisp content. The website is also in trend incorporating latest styles.
Sound of Mumbai:
Whoever clicks the website will be mesmerized by spending just a few seconds on it. It gives the viewer an out of the box experience. It’s is unique and has intuitive navigation.
Cred Club:
Cred Club’s website is minimal and uses clear communication to get the message across to it’s viewers. Secondly, it is simple and again has intuitive navigation.
Shivram Mahendran
Director – Latice Design
Bookmyshow:
It has a very easy user journey that acts as filters to their final landing page, a post which its got just the right amount of information you need.
Zomato:
Zomato also has a very clean user interface, much better than all of their previous designs. Relevant information shows up when you get to their page, most likely front the last search.
Flyrobe:
Flyrobe again has a very clean user flow to their landing page and just the right amount of filters to get you to your desired destination quick.
Dalpat Prajapati
Co-founder – Iconscout
Zeta:
Zeta displays very consistent design. In the first page, they have included important topics which are Awards, What Zeta is and their social proof. Later, they have also listed and highlighted about what solutions they provide. Overall the landing page is minimal, without any unnecessary information.
Razorpay:
Razorpay’s landing page looks fresh and consistent. The page flow includes ‘what Razorpay is?’, ‘What can one do with Razorpay?’. Later followed by that they have features, social proof, and the testimonials.
