A brand’s logo does more than just attracting the attention of a consumer. It is an indicator of a brand’s culture and the overall stakeholders’ cohesiveness. The most successful brand logos of all time are part and parcel of some of our most cherished memories.
What Makes A Priceless Brand Logo?
It’s easy to believe that creating an everlasting brand logo is one the most complicated things that you will ever go through. Maybe it is but it doesn’t have to be! In fact, experts who have created some of the most iconic brands will tell you that it is all about simplicity. Just keep it simple and make sure that the branding itself can make an impact to your target audience. To give you the idea take a closer look at Nike’s branding.
When designing a logo, you must K.I.S.S. – Keep It Simple and Straightforward. The logo you are creating has to remain adaptable, original and most importantly, it has to be timeless. To say the least, your brand logo doesn’t have to be directly associated with what you are selling. When was the last time you actually thought about a fruit when speaking about the highest valued tech company in the world.
Image sourced from The Brain Fever
However, their logo didn’t start off like this. It was quite different. They had to use the word ‘computer’ to let people know they were associated with computers.
Image Sourced From OSX Daily
In your search for simplicity, you will find that some brands don’t reference anything about their products in their logo.
Honda Logo Sourced From Car Logos and Amul Logo sourced from Wikipedia
Honda uses an oddly shaped H and Amul uses an old calligraphic script. Honda’s logo doesn’t communicate that they make vehicles and Amul’s doesn’t seem related to dairy products.
Is A Logo Really That Important?
A good logo is more than memorable. It creates a connection between the personality of your business and the product/service you deliver by using a handy visual clue. You can test yourself by checking how many logos below you can identify.
Image sourced from Sporcle
How Can I Create A Good Logo?
The conventional method is to get in touch with a design studio or advertising agency or freelance logo designer and pay them to do it for you. However, this is expensive and takes control away from you. Hence, we have an alternative we think you might like.
It’s from Canva, a renowned online design tool that gained popularity in Australia and is now expanding its reach all over the world. For designing a logo, you need the Canva Logo Maker. It’s an inexpensive solution that puts logo designing in your hands. There are plenty of presets available to begin building your iconic logo.
It does more than just create your logo. Most of the logos we showed you are known for being static, with the Canva logo maker, your logo can be animated.
With social media becoming more animation-friendly, your logo can be the one that thrives in the ever-growing digital space because a moving logo is always going to grab more attention than one that sits still.
If you’re a new business owner who needs a logo or an old one who needs a change to your visual identity, you need the Canva Logo Maker. This way, you can reserve the remainder of your design budget for other aspects of your business. And when you do make your logo, add it to your IndieFolio portfolio so that we can be proud to have a new logo designer in our community.
All logos displayed are for illustrative purposes and are protected under their own respective trademarks and copyright.
