Today, you are going to pay attention to something most people ignore in their shopping experience. We’re talking about packaging design for various products.

Before you begin spending time on the product you acquired, you have to spend a moment with the packaging designed for it. Often, the people who designed the product aren’t the same people who designed the packaging for it. This is our way of giving a nod to those who care about a packaging experience. Below, in no particular order, is our list of 10 packaging design projects on IndieFolio that we love and why we love them. Our pictures here are just a preview, tap or click on the project names to see the whole project in all its glory.

1. Mock Whiskey Label Design – Old County

  1. It has a good choice of colour variations.
  2. There’s a good display of the process behind the design.

 

2. Ambriona Brand Identity Design

  1. Nice to see stationery with the packaging design.
  2. Illustrations and the layout of the project are impressive.

 

3. blink.watch — Packaging

  1. Very appealing design.
  2. There’s an innovative layout which delivers a great experience.

4. Satliva – Packaging Design

  1. Very good mock-ups.
  2. The packaging design changes shape but retains the brand aesthetic across variations.

 

5. Lijjat Papad Packaging

  1. There’s good research and supporting info displayed.
  2. The design is very cute and the alternate options are visually pleasing.

 

6. UFO | Filter Coffee Packaging

  1. Innovative packaging design.
  2. Comes with a visually appealing infographic.

ufo coffee packaging design gif of a cup rotating and opening to reveal multiple coffee pods inside

infographic about the coffee detailing popular brewing methods, displaying the coffee belt of the world and a few other facts about coffee

 

7. Incense  Stick Packaging(Swara)

  1. Good logo variations.
  2. Visual elements feel very balanced.

incense sticks and 3 packaging designs for swara incense sticks on a white background

swara incence packaging design 4 different logos and illustrations on a knotted papyrus looking paper packaging

 

8. Brewing Perk ~ Coffee Shop

  1. Good variety of products to see the branding on.
  2. The whole project feels like a comprehensive visual guide to the brand.

packaging design for french vanilla roast brewing perk coffee

takeaway coffee cups packaging designed for brewing perk coffee

 

9. KISHA: Soap packaging

  1. Good implementation of the product in the packaging.
  2. Fantastic illustrations reference the product in the design.

 

10. Frootloops: Packaging

  1. Takes a playful + practical approach to packaging design.
  2. Can be repurposed due to its innovative shape and functionality.

 

Bonus Project

Gift Wrap Prints

  1. Good use of patterns.
  2. Good balance of colour.

blue pair of chappals in a repeated pattern on an off-orange background

4 gifts wrapped in 4 different print styles

And that’s our list chosen together by the IndieFolio staff. Did you love it? Did you hate it? Do you have a favourite that didn’t make it here? Let us know by leaving a comment.

If you find this interesting, we are sure you would like Effective Strategies for User Testing and Research

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