Sneha Keshav, artist and designer creates a project that will F you up!
Taming of the fuckery is about finding colorful alternatives to the word ‘fuck’ which has taken over our vocabulary ever so slyly. As I embark on this 100 day journey, I will do my best to tighten my tongue and typography.
Let’s be honest, we’ve all dropped the F-bomb at least once in our lives. Once considered abominably rude, for years now ‘f***’ has been the most common curse word among all age groups.
These days we let fly expletives in situations where we don’t really need to just so that we can “add emphasis”, “display our anger”, “show our coolness”, etc.
“Where the f*** are you?”, “Oh f***!”, “This food is f****** cold!”, “F*** off!”–the list is endless.
Many believe that it has become pretty much irreplaceable, that no other word can have a similar impact as it does.
Sneha Keshav has decided to let go of the mainstream and try to entirely remove the word from her vocabulary. She has decided to create alternatives to the word f*** and illustrate them.
The 27-year-old is a Mumbai based Visual Communication Designer who is currently pursuing her masters in branding from the School of Visual Arts, New York.
“I use it, I love it and have absolutely no problem with the word,” she says. However, she feels that there are times we need to mind our language.
The word f*** is in fact, abused. “We now use it as an adjective, not an abuse anymore,” she says.
Since April 7, she has uploaded a fun new way to replace the F-word from our vocabulary everyday.
When not working, she enjoys reading, doodling and travelling; the quintessential requirements for castle building in the air and feeding her active imagination.
Her designs are both whimsical and helpful for anyone looking to transition from a vulgarity-soaked vocabulary to a squeaky-clean one and showcase her immense talent in graphic design and typography.
We wish her the best of luck for all her future projects and also for helping us at BananaBandy clean up our language. (Our swear jar is empty this week!)
Check out her entire project over here on Instagram and Tumblr.
