Evolution of The Google Logo

Aakash Pandya

9 years ago

Evolution of the Search Engine Giant’s Logo over the Years

Google is constantly evolving and today they have taken a big leap in their look and feel as its newest evolution is a new logo! Just a month after a major restructuring of the company, Google is updating its image as well. The new logo is still a wordmark, but now with a sans-serif typeface. The colors are also softer than they used to be which makes it a lot more modern and playful.

Google describes the change as:

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

So let’s chart Google’s different logos right from their inception to their latest iteration which was launched today!

Original logo in Baskerville Bold, used from September to October 1998.

The logo used from October 1998 to May 1999. It adds an exclamation mark and also features a minor change in terms of colour which is still used today, although with different hues.

The logo used from May 31, 1999 to May 5, 2010. This logo lasted for 10 years and 11 months.

The logo used from May 6, 2010 to September 18, 2013. The major difference was the reduced distance of the shadow behind the word and the color change color of the second “o”.

The logo used from September 19, 2013 to September 1, 2015. The major difference was the flattening of shadows on the lettering.

And now on September 1, 2015, Google has evolved and created their newest logo:

Source: Google